what was the first soap opera to change its format from fifteen minutes to thirty minutes each weekday

What was the first soap opera to change its format from fifteen minutes to thirty minutes each weekday?

“As the World Turns” (CBS, 1956) was the first soap opera to change its format from fifteen minutes to thirty minutes each weekday.

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.